Karina Knighten began her career at ESPN working in multi-media ad sales. Learn more about Karina's background and experience here.
Self-starting manager experienced in project management, marketing, digital content development, programming, and branding with high-performing organizations in pro sports and entertainment. Strong oral and written communication skills with big picture focus on client services, meeting strategic objectives and innovation. Proven successful track record across brand and events, digital marketing, and program management.
Senior Project Manager, Brand & Events
2015 - Present
Karina Knighten oversees and manages the timeline, budget, key stakeholder and legal approvals, and delivery of files for large scale Nickelodeon brand and property events, including all event space branding and printed collateral for Kids' Choice Awards, Kids’ Choice Sports Awards, Comic Con and HALO Awards. Karina also oversees the creative production of the Kids’ Choice Awards, Kids’ Choice Sports, and HALO logo and style guides. She partners with brand and property creative teams to ensure branding for all events is cohesive and in line with brand guidelines while servicing clients to ensure deliverables are met within budget and schedule. Karina also oversees the creation of digital and printed collateral as well as custom branded premiums for Ad Sales, Marketing and Consumer Products teams. In addition, she has managed the production of corporate PowerPoint and Keynote presentations for executive meetings and external pitches. In her role, Karina establishes, grows and maintains productive relationships with clients, vendors and design and project management teams.
Interactive Marketing Manager
Karina Knighten managed the day-to-day aspects of Brooklyn Nets and Barclays Center web properties, to ensure a strong online presence and site alignment with all organizational marketing strategies and goals (i.e., design, branding, sponsorship/partner opportunities, ticketing initiatives, community relations programs, media/public relations opportunities, merchandise offerings, online auctions). In her role, Karina collaborated with team partners, web hosting providers and third party application service providers, as well as managed web producers, web developers and translators to deliver dynamic content on website, tablet, and mobile platforms in a strategic manner.
NATIONAL FOOTBALL LEAGUE
Program and Digital Content Manager, Player Engagement
2007 - 2013
Karina Knighten served as Editor-in-Chief of NFL Player Engagement (NFLPE) website including day-to-day management of creative design, editorial and video content, social media, contributors, production testing and web analytics. Karina also managed high-profile player programs (content, budget, marketing, communications, logistics, and admissions); including NFL Pro Hollywood Boot Camp, NFL Prep College Outreach Program, NFL Ambassadors Program, and NFL Rookie Symposium. Karina facilitated the training and onboarding of NFL Ambassadors to provide education across the league. During her tenure, Karina collaborated with NFL Events, Entertainment & Marketing, Business Development, Public Relations and Information Technology on numerous NFLPE programs and initiatives while supporting SVP and 4 of 32 NFL teams in daily operations and execution of League services.
The University of Michigan
Ann Arbor, MI
College of Literature, Science & Arts
Bachelor of Arts, Communications and Film/Video Studies